“Today you are You, that is truer than true. There is no one alive who is Youer and You…”
– Dr Seuss
I’ve been part of the parent blogging scene for a few months now. What I like about it is the sense of community and how helpful people are. What turns me off is when I see people who are obviously acting fake. Which leads me to the one realisation that I’ve had taking up the reins of blogging.
You can’t pretend to be anyone other than you.
It’s still taking time to find my blogging style. Do I share intimate details about my family life and pictures of my children? Do I focus on writing reviews of great products? Should I focus solely on contributing to other blogs rather than build up my own profile, as are already so many other fantastic bloggers out there?
The main reason of starting a blog was to help focus my mind on writing a book, but that book hasn’t yet come together! Instead I found so many fantastic resources amongst this parent blogging community. I started reading and writing my own material.
So what attracts me to blogs that I like? I really like to read from people who are honest about their struggles and tell us about how difficult it can be as a parent. I also like to be entertained and to read humorous reviews and updates on Twitter and YouTube. I like serious writers and I like cheeky chaps who just do it for a bit of fun.
As a consumer of a lot of parent blog posts I’ve noticed the one trait that attracts me most is authenticity.
If someone is authentic I feel a connection with them and want to read even more of their material. If someone is helpful and engages with me in a meaningful way, writing about things that matter in my day-to-day life, then I am interested. It surprises me how easily I am able to spot bullshit in blogs. I can tell who is writing purely to promote themselves as fast as possible. I can see the person who follows hundreds of people and then and then unfollows them just to boost their social media standing. I can even tell the obviously staged photographs of parents with their families, exploiting them just for promotional purposes.
To be genuine and authentic means to be yourself.
When it comes to my own writing I can try to put on a particular persona and I can try to cultivate brand-savvy images on Instagram. But at the end of the day it just doesn’t feel right and I’m sure it doesn’t work.
I’m not quite there yet with my writing style, but I know what I like to write about and I like connecting with people. I’m not entirely comfortable with sharing loads of pictures of myself or my daughter, and I can’t live up to the pressure of trying to be funny all the time. Some people do this tremendously well. I am not one of them. There are a few people out there who are versatile and can be funny, serious, entertaining and informative while also being genuine and authentic. I’m not one of them yet, so I’m going to focus on what I enjoy and see how things go.
Sometimes I can be funny and sometimes informative, but I know that everything I write is usually a true reflection of me as a person. I believe this is the main way that bloggers can connect with people. It is the one trait that all truly successful parent bloggers possess. My advice to you (and me) is to keep your head in the real world. Don’t try to be someone you are not. You will get found out.
The best way to be successful is to be you.